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Writer's pictureKeith Orlean

Embracing Technology: How Can Early Adoption Benefit Your Business?


A modern office with professionals working at desks, surrounded by translucent, floating holographic displays showing data panels and charts. The holograms represent AI-driven real-time analysis and predictions. The office is filled with natural light, featuring typical office furniture and potted plants. Computer screens display colorful business-related programs, such as financial charts and project management tools. The overall scene is sleek and organized, blending advanced AI technology seamlessly into a productive workplace.
AI seamlessly enhances productivity in a modern office, with real-time data analysis displayed through holographic interfaces.

Embracing Technology: A Journey of Early Adoption

I’ve always been committed to embracing technology. My journey with it began back in the late 80s when desktop computing was just starting to find its way into small businesses. At the time, it was revolutionary to have something that could manage so many tasks all at once—inventory, sales records, customer data—all without the need for piles of paperwork. It was my first foray into how technology could streamline business operations, and it quickly became the backbone of my stores.


The Transformative Power of Payment Terminals

However, the most transformative moment came when I saw the earliest innovations in payment terminals. These terminals were just starting to be introduced, and I could see right away how they would eliminate the need to physically go to the bank every day. The idea of instantly processing transactions, automating receipts, and having a secure record of sales all in one system was something I knew my stores needed. I adopted the technology early on, integrating it into my operations. This change not only freed up time but also made cash flow management much simpler and more efficient.


Transitioning from Retail to Technology Reseller

When I sold my stores, I didn’t leave this technology behind. Instead, I took what I had learned and became an independent reseller of payment terminal services. This role opened my eyes to the broader potential of technology in the financial services space. Over time, I helped businesses integrate these systems into their own operations. But I wanted to do more than just sell hardware—I wanted to create something that made a real difference. Eventually, I developed programs that integrated with the payment process to raise money for charities. It felt great to merge the power of technology with a meaningful cause, showing how innovation can positively impact society when used creatively.


Embracing Artificial Intelligence (AI) Today

Fast forward to today, and I find myself once again embracing the cutting edge—this time, it's artificial intelligence (AI). While some people fear AI, seeing it as something that might replace human jobs or diminish personal connections, I’ve come to understand its potential in a different way. I view AI as an essential tool to complement human effort, making tasks more efficient and freeing up time for more strategic work.


AI as a Productivity Booster

For example, I use AI-driven tools to handle tasks that would normally require hours of manual effort, like drafting follow-up emails and automating lead generation. This isn't about replacing human interaction—it's about ensuring that the time I spend with clients and potential partners is focused on things that actually matter. I can be more present in conversations, dig deeper into problem-solving, and ultimately provide better value because I’m not bogged down by repetitive administrative tasks.


AI in Content Creation and Data Analysis

In addition, I’ve found AI particularly useful in content creation. With tools like ChatGPT, I can generate messaging that resonates with different audiences quickly. Whether it’s for blog posts, social media, or even video scripts, AI helps me draft ideas and refine them, ensuring my voice stays consistent while the process becomes more efficient. Of course, it still requires my touch and experience to finalize, but the technology allows me to focus on the higher-level strategy rather than getting caught up in the details.


Another area where AI has made a huge difference is in data analysis. Today, there’s so much information available, but making sense of it all can be overwhelming. AI-powered analytics tools allow me to quickly interpret trends, spot opportunities, and make informed decisions in real time. For example, I can monitor customer behavior patterns or analyze the effectiveness of a marketing campaign without waiting for a team of analysts to come back with results. This agility is key in today’s fast-paced business world, where the ability to pivot and adapt can make all the difference.


Technology as a Tool, Not a Threat

What’s interesting is that the same fears people had about desktop computers back in the 80s—whether they would replace jobs or be too complicated to use—are resurfacing today with AI. But just like I saw with computers and payment terminals, those who embrace AI and learn how to harness its power will be the ones who thrive in the future.

I’ve evolved along with the technology, moving from basic computing and payment terminals to today’s cloud-based platforms and AI-driven tools. Each step along the way has reinforced one lesson: technology is a tool, not a threat. Used wisely, it enhances what we do and allows us to focus on the parts of our work that require a human touch—creativity, strategy, and relationship-building.


Looking to the Future

And as I look ahead, I’m excited to continue exploring how AI and other technologies will shape the future of business. The key, as always, is to remain open to change, to keep learning, and to find ways to use these tools to improve both our businesses and our lives.

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